"On a more cautious note, however, traditional video games players and MEDIA COMPANIES alike trying to enter this space, should not underestimate the complexity in building and delivering quality games."
the capitals are mine, and I reckon those two words are very significant ! They should also not underestimate the complexity of getting those games deployed on networks with all that is entailed there. I'm sure the savvy companies wanting to enter this space do not underestimate these factors and that is why the next few months are likely to be VERY interesting for us.