Looking at the discussion on 3D gaming in the header vodaphone interview, it would appear that 3D is in its infancy. SPS is top heavy in 3D (relatively) and that is money in the bank as the technology develops. The tide will eventually come in.
HoT
MobileIndustry: Given that, as you've mentioned, a lot of the most successful titles on mobile have been traditional arcade-style games or very simple games, do you think that there's a mistake being made by the companies who are rushing towards 3D titles on mobile at the moment?
Tim Harrison: Again, I think this is all about one of the joys of the mobile platform, which is the huge breadth of customer that you're actually addressing. That's also one of the challenges, and I think that the classic, old-fashioned if you like, classic arcade and board based games, the simple puzzle games, they appeal to a very specific market. There is absolutely no doubt, however, that there's another sector of the market who are looking for a more sophisticated gameplay experience.
Yes, people love the classic games, and first and foremost gameplay is the single most important thing. Whether it's got flashy graphics, flashy sound... It's all irrelevant unless the actual gameplay is strong, it's compelling, makes you want to go back, gives you a sense of competition, a sense of thrill, if you like.
But let's face it, there's a whole generation now who haven't really experienced gaming in anything other than 3D - the guys who grew up with the PlayStation, the Saturn, these kind of games. We need to show them that there is a certain level of graphical quality that is available on mobile phones, and I think we're getting there now with the 3D devices. We've got a load of new 3D devices coming out before Christmas, and we're very much encouraging our partners to create content for those.
Let's not run before we can walk, because these are not hugely powerful devices once you start throwing pixels around a screen - there's no question about that. But we are now stepping up to the stage where we're having acceleration, specialist graphic chips coming into these phones, and it's not just the high-end phones - we're seeing 3D acceleration and decent sized processors in many of our mid-range phones, making them increasingly affordable. Obviously we've got a faster bearer, so we can download larger files, and the capacity of the phones themselves is much higher now - many of our phones ship with 32MB memory cards.
So it's a growing market. It's not going to overtake the lower-end 2D games, simply because of the number of devices we have out there. It's not going to overtake that any time quickly, but it's certainly a market that we believe has a positive return on investment there.