Asda aims to produce clear and impactful Organic packaging, consistent with point of sale material which is also educational, and feature environmentally friendly packaging, where possible.
Research by Asda reveals that 46 per cent of all shoppers buy organic products. Some 67 per cent chose organic for health reasons and in particular young mothers with babies and empty nesters, and retirees.
The Asda Good for you! range was launched June 2001. It is a range of around 300 lower fat meal and snack ideas.
The Asda idea is to help customers enjoy life and stay in shape. The target customers are females who have concerns about the relationship between health and fat content. They are buying for themselves and for their family on a daily basis.
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