adey ... it'll be bigger'n a bread basket, that much I feel sure (which means bigger'n a coupla million).
Don't quite get your segue from the Cardinal/seo jv to "no jv can ever work" -- of course many jv's "work." I don't think I made such a silly generalization; you did, for some reason.
But it would be interesting to know what happened to this one, don't you agree? I'd assume Cardinal ended it -- the question is why? And where did Citywire get the information that it's a thing of the past (judging by the past tenses)?
Can't speak for anyone else, but this "chap" is just killing time here. Would never have thought of doing so if some of the more illustrious seo posters hadn't spent so much time trashing the bprg thread.
"Should SEO get through this quagmire with BPRG ..."
It's not a quagmire; it's nothing more than a very prolonged and inevitable resolution of the patent dispute. And now seo will drag the whole thing out even longer by disputing the damage assessment (I predict).
As someone said to me, "every dog (except red dog) has his day and bprg had its day" when the Judge ruled.
It'll be a particularly interesting few months to come, I think. Much going on behind the scenes, nae doot.