MAP currently has the monopoly on shelf life extension technology in this area and this is set to continue. It is generally thought that active packaging technologies will be used in conjunction with MAP rather than as an alternative to established barrier technologies. In MAP applications oxygen scavengers are able to gobble up oxygen that can build up over time. Pira notes that it is unlikely that new players will emerge offering combined MAP/oxygen scavenger systems, rather that converters will continue to develop ties with active packaging technology suppliers
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