hambi i suggest you speak to the seo directors because they are 100% confident that the prior art will win them the case and thats why they have zero interest in a settlement with bprg
bprg on the other hand have cost their shareholders a fortune in expensive lawyers fees and have delivered nothing in return let alone anything from their over ramped portfolio(joke !) of ip
there wont be any serious questioning of seo's methods when they win the case because bprg could easily have seen the idea they are claiming is theirs from the introduction to a book from 40 years ago