what a bunch of children with dark glasses - who cares whose name is on the RNS - i dont think main board approval is needed for improved margins do you?
1.more stable costs than oil dependant product
2.environmentaly friendly
3.longer shelf life for product
.....i believe SEO could get a higher price for base product knowing that point 2 is essential and 3 in itself will enhance margins considerably more at the end of the chain than at the start of the chain.
....a pack of meat retailing at £4 with 5 days shelf life - say after day 3 historically a customer will not buy that product because it has gone off colour slightly etc etc- whereas now it will be after day 4 and so puts replenishment of the product back a day and will maybe reduce wastage by about 50% (guess) - its not the wastage of the packaging that is the highest cost it is usually the product itself.