SHARES MAGAZINE - QXL top tip for 2007

GREAT NEWS! (BTW...THIS IS SIR JOKES HERE....My other computer has crashed and I don't have a password, so have had to register!)

Okay this move is simple strategic genius... there is why I think so?

1) They are not just buying the price comparison site...but importantly buying the technology and expertise with it....this can be rolled out around the world, on ALL their QXL sites.

2) They still have the founders of the site owning 22%....so access to brilliant minds.

3) How do I think they will they use it?

Simple...in two ways:

a) Attach the price comparison on to the site...so people can make a judgement quickly about making a bid on an auction item vs buying it at retail or perhaps even Ebay! BRILLIANT..to make people impulsively bid!

b) Also by using it as a stand alone service, they can add their prices on to the service for FREE...whilst charging advertisers. A great revenue stream and great exposure for their auctions and auction service.

So watch the service really benefit from this...increased bids and increased subscribers to the auctions....revenue up!!!!!

Not only have they made a brilliant move, but they have stopped Ebay from doing so and also paid very very little money....it is pretty much a deal! When you compare cost per QXL site with the income stream from it....you just have to be excited by the potentials! They can make money from advertising, from more bids, from more subscribers, from keeping free advertising for themselves. It's a bloody bargain! About time we saw companies integrating web software into their business models properly and profitably.

HAPPY NEW YEAR TO YOU ALL!!!!