Nigel, as I've said before, I've no idea what is meant by the "casual" gamer. It just sounds like another term for what has always been called the "budget" market and for a company like SCi is largely irrelevant.
It's just a way of making so-so ip sound like it may actually have a wider audience.
I don't think the deal is "bad" because I'm sure that SCi will not have paid that much for the ip but I'm disappointed that the ip deal didn't actually move SCi on in terms of business development. You'd think if they were doing something "stratgic" with TW then they'd get at least one of their premium ips.