Market capitalisation is only £20M.
This contract alone with JCPenny will match (and most likely exceed) that valuation.
Revenue doubling each year-on-year (ok, losses ain't so good), look at the 'fundamentals' tag.
Imho 14p is a little pessimistic, more likely to pop up to 23p to 28p.
Only problem being that if they end up without the contract....mmmmmmm...
back to 5p quickly.
That RNS is the vital function in the whole scenario... fingers crossed..
Good luck all fellow holders
Happy New Year !!!!!!!!!