As i have stated before both JCs and Wiz were waiting on their December Xmas figures before putting pen to paper.
As these figures have come in at or above expectations the deals will be done.
No one doubts the great superiority of NSBs product, so news of such a high profile "catch" like JCs will do wonders for confidence both within the company and its perseption outside.
Sentiment is still a massive influence on this market at this time and when a war starts (albeit a short one) food retailers etc usually rise, so i believe it all is falling together nicely.
This market has proved time and time again it will hammer any jam tomorrow companies. Looks like NSB is going to prove over the next few weeks its going to have its jam today and the cake tomorrow!!