KL;> Interesting article - From a marketing perspective this is going from bad to worse. They are dependent on the customers of distributors for sales. These retailers and disributors are going to want advertising support (Query - Anyone know if they have been promised it - how much and when - )
If there is a reduced range of props available the impact (opportunities to see)on POTENTIAL CUSTOMERS WHO NEED REPLACMENT PROPS WILL BE SIGNIFICANTLY REDUCED BY NON AVAILABILITY. Nothing wastes advertising budgets more than LACK OF STOCK. It also pisses off potential customers and stockists. imo they will need to spend to keep dealers sweet but will have to qualify availablity - unless the problems are quickly rectified - The result could be that further fundds are needed for a second campaign.
UNLESS The performance and superiority of the Ringprop are so good that costomers are prepared to wait - Anyone know?
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