Retail Decisions to Double From Here

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Why are retailers changing to electronic gift cards?
Electronic gift cards solve many of the problems that retailers have with paper gift vouchers:

Paper gift vouchers require a lot of manual administration and reconciliation
Electronic gift cards give retailers more control and visibility than paper gift vouchers
Theft and fraud are eliminated when retailers move to electronic gift cards
Retailers find that sales of electronic gift cards are 50% higher than with paper gift vouchers

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