PALO ALTO, Calif., Dec. 14 /PRNewswire-FirstCall/ -- Retail Decisions (ReD)
(LSE: RTD.L), the fuel card issuer and a world leader in card fraud prevention
and payment processing, is pleased to announce that it is launching a range of
pre-paid card services including Gift Cards and Electronic Gift vouchers.
This follows ReD's recent acquisition of E Com Industries Pty Ltd (E Com),
Australia's largest electronic gift voucher and gift card operator. In
Australia the services are currently used by, amongst others, Coles Myer and
Woolworths, Australia's two largest retailers as well as other retailers across
a wide range of sectors including high street retail, supermarkets, travel and
entertainment.
ReD is combining its existing knowledge and experience of delivering fraud
prevention, payment processing and card issuing with the industry leading gift
card capability acquired from E Com Industries to deliver market leading
solutions to the UK, European and US markets.
The benefits to retailers that adopt gift card schemes are significant. For
example, gift cards enable merchants to provide a more modern consumer offering
than paper based vouchers, with better merchandising and branding
opportunities. They also provide significant operational cost savings around
security, administration and fraud prevention.
Carl Clump, CEO of Retail Decisions comments: "We are delighted to be able to
offer a range of gift cards and electronic gift voucher services not just to
our existing clients but to all retailers. ReD's expertise in fraud prevention
and payment processing coupled with our new pre-paid capability will give
retailers a comprehensive payments solution which will increase revenue and
customer loyalty whilst reducing costs and fraud."
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