Muslims are not allowed to bow down to any other human being. Only in prayer as you may of seen is it permissible, and then again not to another human. However NIKE went out of its way
a. Create a poster of a half naked woman wearing NIKE trainers, and then have her standing there, while Muslims were bowing in prayer.
b. To put the name of "ALLAH" on the bottom of a pair of trainers years ago.
c. To then create the word "AIR" in such a way it almost resembled the name "ALLAH".
Apart from this NIKE have annoyed the disabled, and also been well renouned for its sweatshops.