QXL's Agency and Non Agency Listing Totals for Q1, Q2 & Q3

As promised here is the Q1, Q2 & Q3 listing data for QXL.

For obvious reasons I have split the listings into two categories

i.e. Agency and Non Agency

So we now have the total QXL picture I have also included from my raw data Switzerland and Sweden’s Listings.

The Agency based listing ( UK, Germany, Poland, Netherlands, Norway, Denmark, Sweden & Switzerland) Totals are as follows:-

Start of 1st quarter
2 weeks - no data collected
4 weeks – 250,307
6 weeks – 256,920
8 weeks – 267,571
10 weeks – 270,396
12 weeks – 269,658
AVERAGE 1st QUARTER – 262,970

Start of 2nd quarter
14 weeks – 290,239
16 weeks – 297,104
18 weeks – 283,133
20 weeks – 296,877
22 weeks – 297,582
24 weeks – 299,947
AVERAGE 2nd QUARTER – 297,947

This represents 13% growth in listings from Q1 to Q2

Start of 3RD quarter
26 weeks – 289,866
28 weeks – 297,149
30 weeks – 307,804
32 weeks – 327,315 (1st December)
34 weeks – 305,329
36 weeks – 287,143
AVERAGE 3rd QUARTER_ 302,434

This represents 2% growth in listings from Q2 to Q3

The Non Agency based listing ( France, Italy, Finland & Spain ) Totals are as follows:-

Start of 1st quarter
2 weeks - no data collected
4 weeks – 24,097
6 weeks – 25,522
8 weeks – 26,499
10 weeks – 27,928
12 weeks – 26,633
AVERAGE 1st QUARTER – 26,136

Start of 2nd quarter
14 weeks – 32,180
16 weeks – 35,820
18 weeks – 40,565
20 weeks – 35,463
22 weeks – 22,287
24 weeks – 25,349
AVERAGE 2nd QUARTER – 31,772

This represents 21% growth in listings from Q1 to Q2

Start of 3RD quarter
26 weeks – 35,003
28 weeks – 41,669
30 weeks – 46,357
32 weeks – 58,460 (1st December)
34 weeks – 45,893
36 weeks – 50,514
AVERAGE 3rd QUARTER_ 46,316

This represents 46% growth in listings from Q2 to Q3

Observations

1. Agency based listings are not growing as strongly as non Agency Listings.
2. Agency based listings only grew by 2% whereas Non Agency grew 46%.
3. Both Agency and Non Agency Listing numbers peaked in early December ( Xmas factor ).
4. Apart from UK and Germany, the introduction of agency fees appears to have had little negative impact in the growth of listings ( for details see subsequent posts.). Note the massive drop in listing in both the UK and Germany when agency based fees were introduced in Q4. UK Listings fell from 112,812 in Q4 to 22,936 in Q1. For Germany the fall was even greater i.e. 174,366 in Q4, falling to an average 65,786 in Q1, 51,648 in Q2 and now to 41,513 in Q3.
5. QXL’s listings growth is strongest in Poland and France ( NB! Both countries have doubled their listings from Q4 period to current Q3 period ). Apart from Germany, the remaining countries QXL trade in , the listing growth has been slow but steady!!!
6. With reference to Q2 to Q3 QXL revenue growth, it must be noted that the Netherlands, Norway and Denmark were not agency based throughout Q2, whereas in Q3 they were. In Q2 the total number of agency based listings was 217,739. This now compares with 302,434 in Q3, an increase of 84,695 listings = 39% increase.

Question

1. With overall agency based listings up 2% from growth between Q2 to Q3 and up 39% with the conversion of the Netherlands, Denmark and Norway to agency based fees in Q3, will we see a corresponding 41% increase in QXL’s Q2 revenue turnover? Note in Q2 the agency based revenue turnover was £1,142,898. If we increase this figure by 41% we get £1,622,915.

2. Add in an increase in QXL’s auction success rates, up from 6.85% in Q1 to 20% + in Q3 and a possible increase in the average auction value, then will we see QXL’s Q3 agency revenue turnover surpass the £2m mark or not?

With all the data nearly gathered for Q3, I will publish my final Q3 revenue prediction for QXL on New Years day. Rather than using average listing fees and average auction success rates my total revenue prediction will be derived by calculating the agency revenue for each country QXL trade in.

For individual Countries listings see below:-.


AGENCY BASED COUNTRIES

QXL’s listing totals for Sweden are:-

Average for Q4 = N/A

Start of 1st quarter
2 weeks - 0
4 weeks – 0
6 weeks – 0
8 weeks – 0
10 weeks – 0
12 weeks – 0
AVERAGE 1st QUARTER – 0

Start of 2nd quarter
14 weeks – 0
16 weeks – 0
18 weeks – 10,399
20 weeks – 12,632
22 weeks – 11,756
24 weeks – 10,988
AVERAGE 2nd QUARTER – 11,444

This represents N/A growth in listings from Q1 to Q2


Start of 3RD quarter
26 weeks – 11,963
28 weeks – 14,693
30 weeks – 13,856
32 weeks – 10,458
34 weeks – 9,881
36 weeks – 8,881
AVERAGE 3rd QUARTER_ 11,622

This represents 2% growth in listings from Q2 to Q3


QXL’s listing totals for Switzerland are:-

Average for Q4 = 24,562

Start of 1st quarter
2 weeks - no data collected
4 weeks – 19,963
6 weeks – 18,763
8 weeks – 21,579
10 weeks – 22,785
12 weeks – 21,233
AVERAGE 1st QUARTER – 20,865

Start of 2nd quarter
14 weeks – 20,123
16 weeks – 21,653
18 weeks – 23,255
20 weeks – 22,896
22 weeks – 22,145
24 weeks – 22,863
AVERAGE 2nd QUARTER – 22,156

This represents 6% growth in listings from Q1 to Q2

Start of 3RD quarter
26 weeks – 25,739
28 weeks – 21,923
30 weeks – 24,156
32 weeks – 24,912
34 weeks – 24,569
36 weeks – 22,193
AVERAGE 3rd QUARTER_ 23,915

This represents 3% increase in listings from Q2 to Q3

QXL’s listing totals for Norway are:-

Average for Q4 = 25,532

Start of 1st quarter
2 weeks - no data collected
4 weeks – 25,393
6 weeks – 24,580
8 weeks – 27,291
10 weeks – 26,645
12 weeks – 27,218
AVERAGE 1st QUARTER – 26,225

Start of 2nd quarter
14 weeks – 36,337
16 weeks – 36,486
18 weeks – 35,092
20 weeks – 35,429
22 weeks – 36,087
24 weeks – 41,592
AVERAGE 2nd QUARTER – 36,812

This represents 40% growth in listings from Q1 to Q2

Start of 3RD quarter
26 weeks – 34,563
28 weeks – 36,201
30 weeks – 36,600
32 weeks – 39,622
34 weeks – 37,983
36 weeks – 33,537
AVERAGE 3rd QUARTER_ 36,418

This represents 1% decrease in listings from Q2 to Q3


QXL’s listing totals for Poland are:-

Average for Q4 = 65,036

Start of 1st quarter
2 weeks - no data collected
4 weeks – 76,211
6 weeks – 79,376
8 weeks – 80,279
10 weeks – 84,080
12 weeks – 94,778
AVERAGE 1st QUARTER – 82,945

Start of 2nd quarter
14 weeks – 99,054
16 weeks – 103,132
18 weeks – 103,697
20 weeks – 113,942
22 weeks – 102,198
24 weeks – 104,997
AVERAGE 2nd QUARTER – 104,503

This represents 26% growth in listings from Q1 to Q2

Start of 3RD quarter
26 weeks – 106,123
28 weeks – 114,118
30 weeks – 118,759
32 weeks – 124,045
34 weeks – 117,805
36 weeks – 116,349
AVERAGE 3rd QUARTER_ 116,200

This represents 11% growth in listings from Q2 to Q3


QXL’s listing totals for Netherlands are:-

Average for Q4 = 19,256

Start of 1st quarter
2 weeks - no data collected
4 weeks – 19,718
6 weeks – 20,707
8 weeks – 21,054
10 weeks – 21,764
12 weeks – 19,926
AVERAGE 1st QUARTER – 20,634

Start of 2nd quarter
14 weeks – 21,312
16 weeks – 23,180
18 weeks – 22,658
20 weeks – 22,168
22 weeks – 25,729
24 weeks – 25,289
AVERAGE 2nd QUARTER – 23,392

This represents 13% growth in listings from Q1 to Q2

Start of 3RD quarter
26 weeks – 22,163
28 weeks – 21,842
30 weeks – 19,532
32 weeks – 28,766
34 weeks – 27,498
36 weeks – 30,257
AVERAGE 3rd QUARTER_ 25,010

This represents 7% growth in listings from Q2 to Q3


QXL’s listing totals for UK are:-

Average for Q4 = 112,812

Start of 1st quarter
2 weeks - no data collected
4 weeks – 21,270
6 weeks – 22,663
8 weeks – 24,275
10 weeks – 24,872
12 weeks – 21,598
AVERAGE 1st QUARTER – 22,986

Start of 2nd quarter
14 weeks – 22,608
16 weeks – 24,361
18 weeks – 22,624
20 weeks – 25,067
22 weeks – 25,874
24 weeks – 26,030
AVERAGE 2nd QUARTER – 24,427

This represents 7% growth in listings from Q1 to Q2

Start of 3RD quarter
26 weeks – 24,561
28 weeks – 23,393
30 weeks – 27,400
32 weeks – 27,935
34 weeks – 26,173
36 weeks – 17,477
AVERAGE 3rd QUARTER_ 24,490

This represents 0% growth in listings from Q2 to Q3


QXL’s listing totals for Denmark are:-

Average for Q4 = 20,369

Start of 1st quarter
2 weeks - no data collected
4 weeks – 22,103
6 weeks – 22,895
8 weeks – 24,035
10 weeks – 23,284
12 weeks – 25,586
AVERAGE 1st QUARTER – 23,581

Start of 2nd quarter
14 weeks – 26,551
16 weeks – 25,026
18 weeks – 24,212
20 weeks – 20,857
22 weeks – 23,573
24 weeks – 21,167
AVERAGE 2nd QUARTER – 23,564

This represents 0% growth in listings from Q1 to Q2
Start of 3RD quarter
26 weeks – 21,598
28 weeks – 23,562
30 weeks – 22,355
32 weeks – 24,275
34 weeks – 22,370
36 weeks – 25,441
AVERAGE 3rd QUARTER_ 23,267

This represents 1% decrease in listings from Q2 to Q3


QXL’s listing totals for Germany are:-

Average for Q4 = 174,366

Start of 1st quarter
2 weeks - no data collected
4 weeks – 65,649
6 weeks – 67,936
8 weeks – 69,058
10 weeks – 66,966
12 weeks – 59,319
AVERAGE 1st QUARTER – 65,786

Start of 2nd quarter
14 weeks – 64,254
16 weeks – 63,415
18 weeks – 41,196
20 weeks – 43,872
22 weeks – 50,220
24 weeks – 46,932
AVERAGE 2nd QUARTER – 51,648

This represents 21% decrease in listings from Q1 to Q2
Start of 3RD quarter
26 weeks – 43,156
28 weeks – 41,417
30 weeks – 45,146
32 weeks – 47,302
34 weeks – 39,050
36 weeks – 33,008
AVERAGE 3rd QUARTER_ 41,513

This represents 20% decrease in listings from Q2 to Q3

NON AGENCY BASED COUNTRIES

QXL’s listing totals for France are:-

Average for Q4 = 19,262

Start of 1st quarter
2 weeks - no data collected
4 weeks – 11,372
6 weeks – 13,196
8 weeks – 13,441
10 weeks – 14,465
12 weeks – 14,378
AVERAGE 1st QUARTER – 13,370

Start of 2nd quarter
14 weeks – 23,104
16 weeks – 27,101
18 weeks – 33,724
20 weeks – 28,264
22 weeks – 12,218 ( fall due mainly to the music category – all other categories are growing)
24 weeks – 17,947
AVERAGE 2nd QUARTER – 23,726

This represents 77% growth in listings from Q1 to Q2


Start of 3RD quarter
26 weeks – 26,364
28 weeks – 33,388
30 weeks – 37,505
32 weeks – 50,199
34 weeks – 38,221
36 weeks – 46,359
AVERAGE 3rd QUARTER_ 38,673

This represents 63% growth in listings from Q2 to Q3

QXL’s listing totals for Italy are:-
Average for Q4 = 10,166

Start of 1st quarter
2 weeks - no data collected
4 weeks – 3,694
6 weeks – 3,518
8 weeks – 3,924
10 weeks – 4,809
12 weeks – 4,723
AVERAGE 1st QUARTER – 4,134

Start of 2nd quarter
14 weeks – 3,943
16 weeks – 3,834
18 weeks – 3,215
20 weeks – 3,424
22 weeks – 3,891
24 weeks – 4,017
AVERAGE 2nd QUARTER – 3,676

This represents -11% in listings from Q1 to Q2

Start of 3RD quarter
26 weeks – 3,201
28 weeks – 3,051
30 weeks – 3,303
32 weeks – 2,590
34 weeks – 2,679
36 weeks – 2,289
AVERAGE 3rd QUARTER_ 2,852

This represents 22% decrease in listings from Q2 to Q3


QXL’s listing totals for Spain are:-

Average for Q4 = 7,369

Start of 1st quarter
2 weeks - no data collected
4 weeks – 8,755
6 weeks – 8,491
8 weeks – 8,844
10 weeks – 8,349
12 weeks – 7,180
AVERAGE 1st QUARTER – 8,324

Start of 2nd quarter
14 weeks – 4,655
16 weeks – 4,476
18 weeks – 3,281
20 weeks – 3,345
22 weeks – 5,567
24 weeks – 3,104
AVERAGE 2nd QUARTER – 3,955

This represents -52% in listings from Q1 to Q2

Start of 3RD quarter
26 weeks – 5,102
28 weeks – 4,902
30 weeks – 5,241
32 weeks – 5,374
34 weeks – 4,656
36 weeks – 1,607
AVERAGE 3rd QUARTER_ 4,484

This represents 13% growth in listings from Q2 to Q3

QXL’s listing totals for Finland are:-

Average for Q4 = 987

Start of 1st quarter
2 weeks - no data collected
4 weeks – 276
6 weeks – 317
8 weeks – 290
10 weeks – 305
12 weeks – 352
AVERAGE 1st QUARTER – 308

Start of 2nd quarter
14 weeks – 478
16 weeks – 409
18 weeks – 345
20 weeks – 430
22 weeks – 611
24 weeks – 281
AVERAGE 2nd QUARTER – 415

Start of 3RD quarter
26 weeks – 336
28 weeks – 306
30 weeks – 308
32 weeks – 297
34 weeks – 337
36 weeks – 259
AVERAGE 3rd QUARTER_ 307

Bobsworth