not just that but remember they bought the expert marketing company to ensure this goes out correctly.
I beleive they have done the right thing - not rushing it ontop the shelves but picking the right time, not just sending it to any old retailer but to major supermarket chains, not promising the world immediately but measured and considered releases of additional products - size, flavours of Sicro and also other extracted juices. And that is only for the retail they can also license the technology/concept for other uses.
This has to be peanuts price, BUT something is holding it back, large sales - do they know something or what?