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PROVEXIS PLC (Sirco)
quraishim - Tue, 20 Dec 05 :
PLENTY OF NEWS TO LOOK FORWARD TOO............IN THE NEW YEAR............
The Company has so far secured an initial distribution base with two of the five
largest supermarket retailers in the UK, which for reasons of commercial
confidentiality cannot be named at present. Both retailers will distribute
Sirco(TM) nationally. Within the larger of the two supermarket groups, Sirco(TM)
will be initially available in premier stores which represent, by weighted
distribution, approximately 35 per cent. of their total UK distribution base.
Within the second supermarket chain, Sirco(TM) will be initially available, by
weighted distribution, across 70 per cent. of their total UK distribution base.
Both retailers will stock Sirco(TM) in one litre packs of both flavour variants,
Apple & Blueberry and Orange, and the drink will be located in the chilled fruit
juice section.
The Company is in on-going discussions with a number of other retailers and
hopes to make further distribution announcements in 2006. In addition to the one
litre packs, the Company is also developing a 250ml bottle of Sirco(TM) for
distribution to retailers in mid 2006. This bottle will have an extended shelf
life and is intended to widen the distribution base to include independent
chemists, convenience stores and food service industry channels such as health,
education and travel outlets.
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