Because the costs are mostly fixed, profits are highly geared not only to number of ARs, but also particularly to margin (see my posts #2818/25) I guess my concern is whether we are actually achieving a margin of at least 20% in which case the present share price does indeed look way out of line. The market seems to be discounting a margin of less than 15% with no increase in ARs.
It would be helpful for the forthcoming report to say something about expected or planned margin.