None of these products are anywhere near the mass markets needed to breakeven, this is where investors lull themselves into a false sense of security.
A Plasma 42inch screen may look the business, but NXT would need them to sell in their milliions and for a highly priced premium product costing several thousnad pounds all they will get is a ridiculous 20p's worth.
This is where Bose's business model is so much better and make it a profitable Company - NXT has a completely flawed business model run by an aloof and very expensive Board.