If they need so many million more just to breakeven, How will they ever be profitable year on year. As I said once someone has bought one of these which are often at the top end of the market ehywill not be requiring another one, will they?
The car thing is really a gimmick and the plane stuff only hast to be done once and is too small to make a difference. It is not impossible to see sales actually falling in future years - heaven forbid.
Most here are just in cloud cuckoo land and do not like to look at the Companies fundamentals. It's all an illusion.