NXT: One of the big potential risers of 2006? 3M & others could make it happen

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isis - Thu, 21 Dec 06 :

Unfortunately this product is priced for the mass market but really only sells to gadget freaks. Holders do not like to mention the amount of products coming off the market and the fact that each gadget freak will probalby only ever buy one system.
Bose easily wins here as they only their own product direct and only need to sell a few hundred thousand to make a profit, NXT needs to sell miliions upon millions just to breakeven especially with the high Board costs.
Maxell selling a few in Latin America will make no real difference to the bottom line, it may replace the systems they won't be selling in the UK though.
They need to cut costs to the bone and just take the royalties in, the Companies design their own goods and are already clued up in that area, NXT does not offer much other than a load of wind and waffle.


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