Harnessing NXT to the ipod success story is a fantastic marketing coup. Effectively they have the marketing power of apple selling the product. The SX 2000 has excellent reviews, it sells for a competive price and has an eye-catching design to match the ipod. These NXT products are relatively new to the market and so only beginning to make an impact, but already they are making their mark and will sell in volume.
The sp is lagging behind the fact that NXT products are moving rapidly into the mainstream, but 2006 is going to see this process accelerate and before long investors will catch on.