Isuzu has launched a new, ultimate-luxury Rodeo five-seat, four-door double-cab pickup called the Denver Max LE with almost £6,000 worth of accessories for just over £2,000 extra.
Priced at just shy of £20,000, the Denver Max LE adds a performance pack, 18 ins prodrive alloy wheels with 255/60 Pirelli scorpion zero tyres, two-tone leather seats and door inserts, a prodrive mesh grille, a tough load-liner and an XTC hard top.
Also standard is a Bluetooth kit, SmartNav satellite navigation with touchscreen, one year's free SmartNav subscription, one year's free RAC Trackstar subscription and three months' free use of SafeSpeed.
Other Max features include a soft-type front A-bar with chrome insert, chrome side steps, rear chrome bumper and light guards and brushed steel door entry guards.
This is in addition to air-conditioning, a radio/CD-player, four electric windows, leather-wrapped steering wheel, keyless-entry and selectable 'shift-on-the-fly' 4WD or 2WD at speeds up to 60 mph.