I thought they were doing a pretty good job of turning this business around for the last few years and was surprised at the interim stage that the net profit had shrunk over the previous year yet they were still certain at that time of meeting the full year estimates.
It would now appear the cost base is mis-aligned once again. If the board would like some suggestions one where to cut some costs perhaps they could look closely at their own salaries (which amount to around £1m pa). I would suggest halving them.