MICROSOFT MEDIA EMBLAZED

......... There will also be a wave of entrants, again from the Far East, pledging to undercut the market. Emblaze is one such player. It has ambitious plans to bring lifestyle-focused phones to the market. Chief executive Laurence Alexander is convinced that an emphasis on tailoring phones to users' lifestyles will be successful and is backing it with a £10m ad campaign.....

Presumably part of this £10 million can also be used for subsidising phones??

Regards

gobbyash