One of FBT's biggest problems will continue to be that their products have such few features. They look like amateur productions.
FBT have a tiny number of development staff and cannot ever hope to compete with editing products produced by the brand leaders.
The main products in this area have huge customer loyalty due to the companies adding features that the users ask for. They spend million a year on research and development and adding user requests. Anything that FBT comes up with will be added to the main products very soon aferwards.