Leisure & gaming in the post US era

Is that a sharp spike up I see for betshop? Marketing?

Recent news did mention this

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Under the terms of the agreement, ISWI’s SportXction® play-by-play sports betting system will be incorporated into BetShop’s website, www.betshop.com. The system is expected to launch by the end of this year.

The agreement will provide GIG with a share of the wagering revenue. GIG will furnish the technology and operate the system, while BetShop has committed to promoting the product through a series of marketing initiatives.
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