Liberty Plc ("Liberty"), the Regent Street emporium, today announces a record
Christmas trading period with sales almost 6% higher than the comparable period
in 2005.
Although sales at the start of the four week run up to Christmas began more
slowly than in 2005 trading picked up dramatically during the first week in
December 2006 as Liberty recorded its highest ever normal day's sales. Over two
consecutive days sales totalled almost #1m.
Iain Renwick, Liberty's Chief Executive, said: "I believe this stunning
performance reflects customer response to Liberty's very distinct offer. Today
Liberty is seen as a fashion and design-led business offering customers upmarket
style and quality.
"Liberty of London, our luxury branded goods collection, has performed superbly.
We now have a very loyal and growing customer base which sees us as a beacon in
the West End providing great service and beautiful merchandise in a totally
unique retail environment."
Renwick went on to point out that the like-for-like performance does not take
into account that over this Christmas period Liberty traded from approximately
20% less space than last year.
Top performers over the Christmas period included women's luxury fashion
accessories, fragrance and beauty while men's fashion and accessories together
with fine jewellery also traded very strongly.
Liberty also announces that the first two days of the seasonal sales have
started strongly.
A trading statement covering the 12 months to 31st December 2006 will be issued
shortly.
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