ITV (formerly Granada and Carlton)

not looking good for terrestrial TV. from the sunday telegraph...


Internet heads for a 10th of TV viewing

By Juliette Garside
Last Updated: 11:53pm GMT 30/12/2006

Some 10 per cent of television will be soon be watched via the internet rather than traditional broadcasts, according to the BBC.

Ashley Highfield, who is overseeing development of iPlayer, the BBC's video-on-demand service, believes that the medium will take off by 2008, with the potential to attract an audience as large as that of a terrestrial television channel.