Sky and Sony UK announced a new marketing agreement to promote the benefits of HDTV. The two companies will promote each other’s products in their marketing activity and there will be promotions to offer customers some great savings when they buy a Sony HD set and a Sky HD box together.
Sky intends to launch a broad package of HD channels across the UK and Ireland in the first half of 2006, including sports, movies, entertainment, documentary and arts channels. As well as experiencing the intensity and rich detail of HD pictures, customers will enjoy the added benefit of Dolby Digital 5.1 sound.
Sony is committed to making a significant investment in HD in professional and consumer markets. From content creation to display, Sony has been a working on HD from the start. BRAVIA, Sony’s new brand for flat screen TVs, was launched in Europe in September 2005 with HD functionality at its core.
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