ComScore continues to estimate that US Internet sales will exceed $19 million (excluding travel) for the 2005 holiday season (November/December), which would represent 24% growth over 2005.
Much of the online sales this holiday season also seem to be going to smaller retailers. In an article in the New York Times, Forrester Research estimates that small retailers will account for 45% of holiday online sales in 2005, up a healthy 42% from last year. The increase is credited to two factors: Google and "consumers who are fussier than ever."