SEG is now basically treading water ahead of the trading statement in January. I expect this to be good (factored in) or very good in which case we should see a climb back to 95p - £1. I'll be quite happy with that (my average is sub 80p - just) because the real benefits for game stocks lie some months ahead in the Summer onwards. I expect Xbox to have a huge impact on most games cos, its advertising budget will be gigantic, it will stimulate healthy price competition for PSX2 and the games cos themselves will be going into overdrive to bring out material for the new platform(s).
Those with patience should really be looking one year hence. PSX2 will have halved in price by then, the pendulum will have swung back to favour game cos and the economy itself should have steadied.
Cynics say Sci, like others, has further to fall. So what? It's difficult to call the bottom, all I want to know is will it be higher than 90p six months down the road. I'm extremely confident it will breach that level with ease.