I found this in Electronics Weekly. Not quite sure I understand all the technical stuff. In fact, I don't. However, I like the clear strategy and the effort to build market share. Any explanations of the technical stuff gratefully received.
Copyright 2002 Reed Business Information UK, a division of Reed Elsevier Inc.
All Rights Reserved
Electronics Weekly
December 11, 2002
SECTION: News; Pg. 2
LENGTH: 205 words
HEADLINE: Distributor opens tech centres in end market strategy
BYLINE: Richard Wilson
BODY:
Eurodis Electron is finalising a business strategy which will focus on specific end markets.
The distributor's plan includes three European technology centres in Germany and Sweden which will provide design-in support in the three product markets of wireless, embedded systems and displays. "The intention is to have a strong core of design-in activities in Europe," said Albert van der Wijk, v-p of marketing at Eurodis Electron.
For example, the distributor is seeing particularly strong design-in activity for Bluetooth products in Europe, said van der Wijk.
"The plan is to grow market share by picking the right market areas," he added.
As part of the sales strategy Eurodis has identified 27 key suppliers for which it is to offer pan-European coverage. In addition, it will carry a further 100 complimentary lines.
After wireless, van der Wijk said there are opportunities in embedded design for the industrial sector and in September the company opened the third of its design centres, specialising in embedded technologies.
Eurodis is also centralising logistics. Eight national warehouses will go by February when van der Wijk said they will ship 97 per cent of inventory from a new facility in Holland.
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