I personally would like to think that there is something in this company but there is little evidence so far. Only 1 deal signed and no evidence that that is working out. EBTM is a high ranking t shirt site selling band merchandise, they advertise in the NME and various other places but their traffic has not responded to e-retails appointment and Christmas was flat. See chart showing ASOS's surge, (before the warehouse problem wiped out traffic.)