The president of NBC on the iTunes deal
Do people want to watch 30- and 60-minute shows on smaller screens?
Every week there are 436,000 illegal downloads of Battlestar Galactica. Clearly, someone is downloading it and watching it on a smaller screen. Ever since iTunes went online with video, there have been 500,000 downloads per week. It's pretty clear people want to watch this stuff. Now, given that we are selling Battlestar Galactica for $1.99, there is finally a legitimate model in place.