DA GROUP UNVEIL NEW PRODUCT LAUNCH TO TAKE THE MOBILE INDUSTRY BY STORM !

OK - here's my new year prediction

DA will smash into the media arena, and mobile will create deferred revenue and the financial services will be a plus.

DA will also break into the branded music business. This is just starting in asia where people can download music for their avatars.

Just think . . . . how do music media companies create awareness across tv,web and mobile ? They can't. What does Charisma do ???? Exactly. Everything.

So, think about the MTV deal. Couldn't MTV say to EMI. Look Robbie launches his new album in a few weeks time. Lets create some branded characters. Lets create the avatar interacting with the music as a ringtone or screesaver. Lets charge people a few quid for a teaser of the album launch to whet their appetite ? We can do this across web, tv and mobile.

Cool isn't it !


Digital Music Boom In Asia

Analysts at the launch of Soundbuzz in Hong Kong predicted that “mobile music sales in Asia will exceed physical sales by 2008″…which is an interesting prediction. “Key to Asia’s boom, and a likely indicator of things to come in other territories, is the rise of mobile music and the diversification of the ways in which music can be sold…”In Asia, music is being licensed for people’s online avatars, as backgrounds to messengers and for gaming platforms. This is not present in the U.S., and new business models are emerging,” said Soundbuzz CEO Sudhanshu Sarronwala.”