I imagine that the itouch Ireland advert will appear something like this in the news.
It also appears that the paper used may be hinted at below ?
"The Evening Herald, Ireland's only evening newspaper, ran a competition, Bid and Win, in which customers collected auction points, then made bids on high-value prizes.
The competition was very successful but the demand for real-time bid information swamped the newspaper's switchboard with telephone enquiries.
iTouch created an interactive voice response (IVR) system to manage the calls quickly and without excessive queuing. The team coded the prizes so customers could go straight to the prizes they wanted.
The calls to the newspaper dropped, while Bid and Win calls rose dramatically. The newspaper now uses iTouch technology for all its promotions. "
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