The length of time its taking PNC to launch their suite makes me believe there may be another party involved, could these be them:-
Command TV announce strategic partnership with PNC
Command TV (CTV) - the London based participation TV experts have announced a strategic partnership with the influential UK Telecoms Solutions and Media Company, PNC Telecom Services Ltd. CTV is working closely with PNC’s Media Division in developing an exciting range of interactive television games and content services for PNC premium rate customers.
CTV's Live-2-Air system is an advanced broadcast application which dynamically generates images for television broadcast, affected by real time information arriving through external sources, such as telephone calls via IVR, SMS text messages and the internet. Although participation television has traditionally relied on the telephone keypad for user input, the Live-2-Air solution supported by CTV extends the range of input mechanisms to include mobile SMS, speech recognition and set-top box via the Red Button.
The CTV partnership places PNC Media in a position to offer an end-to-end media content solution covering fixed line, mobile and now television broadcast, with five tested and proven interaction engines. These are the Game, Quiz, Adventure, Auction and Betting engines, which enable real-time, head-to-head interaction for multiple users, easily tailored and configured to any broadcaster’s requirements including bespoke graphics, audio, numbers of players, advertising or sponsorship, session durations and prizes for winners.
The key recommendations for the Live-2-Air product are its affordability and scalability. The combination of technologies within the Live-2-Air product enables broadcasters to take complete control of interactive content and applications. The broadcast system’s RIPU (real time production unit) video server provides application functionality through a secure web page, allowing production personnel to set up, configure and control applications, with access to viewing statistics in real time.
PNC Media provide full campaign consultancy and management for integrated promotions, games and competitions across voice, mobile and web. Through the proven mechanics of the Live-2-Air interactive broadcast engines, PNC Media will also cater to the needs of broadcasters and production companies seeking to boost revenues through dynamic participation television applications.
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