COFFEE REPUBLIC - about to boil in 2006?

This might be so Barty3 but what product or service do you immediately associate with CFE ? – I see continuous loss making as their main trademark - out of some of the best high street locations in the world - a street trader selling hot dogs makes more money then CFE - why would you become a franchise of an establishment like this beats any logic. The presence of some cleaver people on their shareholder’s list is the only attractive thing going for this share and for that reason only I still keep my eye on it.