Forget the coffee quality and other trivial and parochial concerns above, this is a financial company now, the product is a financial one and the only liquid concern is cash not coffee. How many units (franchises and new ops) will they sell by this time next year? Loads imho, the pipeline is stuffed full and getting fuller every month, the three streams will be 1) Existing company owned shops (and the sooner they are shot of these the better, but probably most will be gone within twelve months) 2) New bars opened by brave franchisees ( there are thousands of people with good entrepreneurial energy looking for a chance to (t)make cash profits) and 3) Mega deals with countries or other corporates. My prediction is at least a doubled share price before the end of 2006 - forget the trading performance of the company owned bars unless you are a paleontologist or proctologist!