COFFEE REPUBLIC - 2007 Liberated! It’s all about the brand !

Regarding RDF's:

"In addition to the completed deals we have a flow of interested parties for other areas."


"I anticipate we will grant RDFs covering substantially the whole of the British Isles before the end of the next financial year. I believe such local partners are the key to expanding the brand rapidly and on a sound basis. The RDFs we select have the experience and ability to attract franchisees of the standard we require and to identify suitable sites without the Company incurring unnecessary overhead costs."


RDF's are on a county by county basis now, 56 counties in England and Wales. Some smaller counties are grouped into twos so lets say we are talkin about 30 RDF's. If they see most of the country before the end of the next financial year. That means in 15 months they are likely to sign a good 20 RDF's that bring in £250K each - an instant £5m. The business is then running itself more or less. The RDFs sign up franchisees, they pay fees and royalties to CFE, very high margin stuff because CFE then become an admin company more or less.

CR