I can only find one broker's price target and that is Merrill Lynch's (£3-70) which I found most strange in that they downgraded BA from a buy to a neutral yet kept the price target. I would be tempted to sell half of my holding somewhere above £3-80.
With this market, another 10% is quite probable from the present level .
I can't see anything apart from an economic downturn or terrorist attack that will take them appreciably lower.
I've still got some of my original holding from 2003!