Bright Things - 300p by Xmas

My luck was to get out above 100p but I notice the first shipments were sold at a loss. I'm not going to be too detailed here but it seems to me:

- cash in hand = £3m ; overall assets = £5m
- admin, R&D = £5m p.a. which means they have cash for another 8 months or they will have to reduce staff
- savings in freight and reducing exceptional costs should mean a margin going forward but how much is unclear...
- "We are progressing with the cost reduction phase of the business plan which includes making significant engineering investments (including an ASIC chip set) that will substantially reduce the cost of goods of the console on an ongoing basis" LOoks like that will cost ££s and it appears the aim is to lower prices in shops not therefore increase margins

I guess what I see is that whilst royalties from software will be lucrative the comnay have to generate market share of the hardrware first, and I am not sure how much that will cost before working cap becomes a real issue. Good liuck all