bright future for bgt

some strategy from the CEO (Dec 21)

Bright Things, which also counts Eidos exec Ian Livingstone as a chairman, believe that it's unique in bringing an action game to market, and compares its attitude of enticing new consumers to games as similar to that of Nintendo.
"What we're trying to do is pioneering and the response so far has been very positive," commented Wheatley. "It'll be very interesting to see if it catches on this year or whether the education of consumers takes longer than that - next year we'll have to double our efforts with a line of new products."
"Nintendo is making a huge amount of noise about widening the market and bringing games to a new audience. The approach of a very easy control method is to dismantle the complexity attached to videogames, and we're part of that movement but in a different direction," he added.