Fitton,
Do you know that the Kane family owns 62 per cent of the business, why would they put their money if they do not expect a good return?
As I said before:
"Resemblance with a share I have traded comes to mind. It just reminds me of the story of Easyjet (founder Stelios Haji-Ioannou owns 40%), it went down on profit warnings to 120P, yes that is £1.20 and everybody was rubbishing the company and the management, reputation, etc! A year later it is trading at £3.65 despite oil price pressure, etc.
Also the potential for bid (from Deutsche Post or FedEx) is huge and can materialise anyday, especially at this low price, although I doubt the Kanes will let go without a decent premium (say £5/share).
You are entitled to your opinion on the company, but I still find little reason to sell or short..