Borrowings of £3m at Premier Direct. Rescue rights??????

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simonevans - Wed, 26 Dec 01 :

This company is high risk, but is no basket case. Made a big mistake in taking on new premises and doing a big acquisition all with cash (should have issued shares as well or no reason to be on AIM) and then...foot and mouth struck!...and distributors left. In some ways this business had similar problems to Betterware 5/10 years ago. I will think about buying, but only if there is some good news and directors start buying first! Fundamentally, this is a good business, but has three problems 1. Debt levels too high, 2. Fixed overheads higher with new premises, 3. Distributors reduced last year on problems the comapny had. If the latter reverses then it should solve 1 and 2!


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