Not sure how the plaster business will change with nano technology – ap doesn’t have the marketing budget to make punters aware of the difference nor therefore to value it.
If they can’t persuade users to pay more for the product, and they have no pricing power over the retailers and wholesalers, and I would guess that nano is no cheaper to produce than the current stuff (therefore doesn’t reduce costs), I don’t see what its advantage is for ap in this marketplace?
Far better to drop the business. Since it undoubtedly creates most of the marketing and administrative overhead, that can go with it.
wes1
Nice thought, but someone should point out to them that spiders usually have 8 legs, so either someone has pulled a pair off, not the nicest start to the New Year, or it should really be called nano beetle technology!
Viking
Sorry to see you go, and only hope you've made a big mistake! Anyway best wishes for future investments.
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