There is obviously money to be made from these comparison sites if the valuation being put on them by the stockmarket is anything to go by?
There is an opportunity for ADVFN to do more of that and maybe they are going this route with the new advisory services they are promoting under the leadership of Mr Michael Hodges? ie 'Visit the new spread bet centre' (at top of Quote page) Share Centre etc.? They could add a SIPP centre also, comparing which handle commercial property etc and a site promoting the brokers willing to trade in overseas stocks etc.
Hopefully ADVFN will start advertising these services more prominently soon, including in the financial press and make money out of them via introduction commissions etc?