Susan G. Komen® Teams up with Formula 1® to “Drive for the Cure®” at the 2017 FORMULA 1 UNITED STATES GRAND PRIX
October 12 2017 - 3:25PM
Business Wire
Susan G. Komen®, the world’s largest breast cancer organization,
and Formula 1®, the pinnacle of motorsport, are turning innovation
pink – on and off the track – with “Drive for the Cure®” at the
2017 FORMULA 1 UNITED STATES GRAND PRIX in Austin Oct. 20-22.
Whether watching the big race onsite or from home, millions of
Formula 1 enthusiasts worldwide will notice this year’s epic event
donned in pink – from the Pirelli tires to the track – with Drive
for the Cure. Formula 1 followers, friends, and fans are urged to
donate to Komen’s metastatic breast cancer research program and to
community health programs funded by Komen’s Austin Affiliate.
Formula 1 and Komen share several values, innovation is one of
them. Komen focuses on saving lives by meeting the most critical
needs in our communities and investing in breakthrough research to
prevent and cure breast cancer. Komen has set a Bold Goal to reduce
the current number of breast cancer deaths by 50 percent in the
U.S. by 2026 by focusing on research into aggressive and metastatic
breast cancer – the cancer that kills – and on programs to ensure
access to quality breast cancer care for all. With the help of
Formula 1, Komen is racing toward a year-end finish line to raise
funds.
There will be lots of ways to support Drive for the Cure at
COTA: grabbing a bite at the concession stand, swinging for a long
drive at TopGolf Crush®, engaging in the countless fan activities
within the Fanzone at the Austin event, and more.
Those unable to make the race in Austin can still contribute to
helping find the cures by donating directly to metastatic research
and local community programs at www.komen.org/F1.
“This year, we’re drawing increased attention to metastatic
breast cancer – the breast cancer that takes the lives of nearly
all the 40,000 men and women that die from this disease every year
in the U.S.,” said Komen Senior Vice President of Development
Christina Alford. “Formula 1 has provided us an exciting new
platform on which to raise our voices about the reality of people
living with metastatic disease and the researchers trying to end
it.”
“This ground-breaking partnership will mark a very special
moment on this year’s Formula 1 calendar as we physically alter key
elements of a Grand Prix weekend to highlight Breast Cancer
Awareness Month. We are in a unique position as one of the most
watched sports in the world – and the only truly global sport that
competes annually – with over half a billion fans across the globe
to help elevate awareness for such an important cause,” said
Managing Director, Commercial Operations at Formula 1, Sean
Bratches. “This is an opportunity to use the Formula 1 platforms as
a force for social good and rally support for the fight against
breast cancer, a disease which affects millions of people every
year. It is gratifying to see the entire Formula 1 community, from
the teams, drivers, the FIA, sponsors and broadcasters, unite and
focus its collective will to give back."
“It is an honor for all of us at COTA to play host to this
budding partnership between Susan G. Komen and Formula 1. Breast
Cancer affects millions of people worldwide and we are proud to
join in the fight to find a cure,” said Chairman of Circuit of The
Americas, Bobby Epstein. “The United States Grand Prix has shown
itself time and again to be one of the most exciting and thrilling
race weekends on the F1 calendar and this year we will harness this
energy to help raise funds to combat this terrible disease. We
welcome our fans to join us in this endeavor alongside Susan G.
Komen and Formula 1. Together we will stand up to Breast
Cancer!”
Susan G. Komen encourages all supporters to follow a frequent
stream of breast cancer updates and stories on Facebook, Twitter,
and Instagram, and share their stories on social media using the
hashtag #DriveForTheCure. Learn how to take action, give hope, and
be More than Pink® by tuning in to NBC on October 21-22 and
visiting: www.komen.org/F1.
About Susan G.
Komen®
Susan G. Komen is the world’s largest breast cancer
organization, funding more breast cancer research than any other
nonprofit outside of the federal government while providing
real-time help to those facing the disease. Komen has set a Bold
Goal to reduce the current number of breast cancer deaths by 50
percent in the U.S. by 2026. Since its founding in 1982, Komen has
funded more than $956 million in research and provided more than
$2.1 billion in funding to screening, education, treatment and
psychosocial support programs serving millions of people in 60
countries worldwide. Komen was founded by Nancy G. Brinker, who
promised her sister, Susan G. Komen, that she would end the disease
that claimed Suzy’s life. That promise has become Komen’s promise
to all people facing breast cancer. Visit komen.org or call 1-877
GO KOMEN. Connect with us on social at ww5.komen.org/social.
About Formula 1®
Formula 1® racing began in 1950 and is the world's most
prestigious motor racing competition, as well as the world's most
popular annual sporting series. In 2016 it was watched by 400
million unique television viewers from over 200 territories. The
2017 FIA Formula One World Championship™ runs from March to
November and spans 20 races in 20 countries across five continents.
Formula One World Championship Limited is part of Formula 1, and
holds the exclusive commercial rights to the FIA Formula One World
Championship™.
Formula 1 is a subsidiary of Liberty Media Corporation (NASDAQ:
LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the
Formula One Group tracking stock.
The F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD
CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of
Formula One Licensing BV, a Formula 1 company. All rights
reserved.
About Circuit of The
Americas®
Circuit of The Americas in Austin, Texas, is the only
purpose-built Grand Prix facility in the United States designed for
all classes of racing. The 3.4-mile racetrack hosts the world’s
most prestigious sporting events, including Formula 1, MotoGP Red
Bull Grand Prix of The Americas, as well as opportunities for track
rentals. The 1,500-acre campus is also home to the Austin360
Amphitheater—PollStar’s 2013 “Best New Major Concert Venue” and a
2014 “Best Major Outdoor Concert Venue” Pollstar nominee—impressive
meeting and hospitality spaces and an iconic 25-story observation
tower that offers 360-degree views of the circuit, amphitheater and
downtown Austin. For more information and to download videos and
photos, visit http://www.CircuitofTheAmericas.com. For an
experience as unique as Austin and a rush you’ll never forget,
visit Circuit of The Americas, where exhilaration happens.
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Susan G. Komen®Dana Fennewald,
972-855-1670dfennewald@komen.org